By Jay Conrad Levinson, Gerald Linda, Robert J. Kaden
More Guerrilla advertising Research will take readers on a trip via essentially the most misunderstood and under-utilized advertising and marketing techniques. The follow-up to Guerrilla advertising Research, this booklet destroys the parable that merely massive businesses can manage to pay for advertising learn. It makes a speciality of why small and mid-sized companies can take advantage of carrying out concentration teams and surveys, and the way they could do it. More Guerrilla advertising Research contains new and up to date fabric on environment study ambitions and pursuits; how you can set a learn funds; secondary study; qualitative examine; study into feelings; buyer pride learn; and the way forward for advertising and marketing research.
Reviews of the 1st edition:
“[A] welcome boost to the ‘guerrilla marketing’ books designed to provide sensible suggestion to smaller and medium-sized companies. – Choice
“In uncomplicated, layman’s phrases, outlines profitable concepts that even the smallest companies can implement.” – [i]Kirkus Reviews
“[A] sensible consultant for the nonprofessional researcher.” – Journal of financial Literature
“[A] first-class primer at the subject.” – Library Journal