By Dave Kerpen
The mystery to profitable word-of-mouth advertising at the social internet is simple: be Likeable
“Dave Kerpen’s insights and transparent, how-to directions on development model recognition through really attractive with shoppers on fb, Twitter, and the numerous different social media systems are not anything in need of brilliant.”
—Jim McCann, founding father of 1-800- FLOWERS.COM and Celebrations.com
“Alas, good judgment isn't so universal. Dave takes you on a (sadly, a lot wanted) guided travel of the way to be human in a electronic world.”
—Seth Godin, writer of Poke the Box
“Likeable Social Media cuts during the advertising jargon and technical element to offer you what you really want to make experience of this quickly altering global of electronic advertising and communications. Being human—being likeable—will get you far.”
—Scott Monty, international electronic Communications, Ford Motor Company
“Dave grants what you would like: sensible, particular how-to recommendation to get humans conversing approximately you.”
—Andy Sernovitz, writer of Word of Mouth advertising: How clever businesses Get humans Talking
About the Book:
A friend’s advice is much extra robust than any commercial at the present time. apparently everyone seems to be hooked up 24 hours an afternoon, seven days every week to fb, Twitter, Pinterest, and lots of different social websites. every one opinion, judgment, and suggestion is distributed out to the realm the instant it’s shaped. strategies shuttle farther—and faster—than ever before.
There’s doubtless a advertising revolution is afoot. television, radio, and print advertisements are out—and own likeability is in. by way of what you are promoting, one fb “like,” one Twitter retweet, or one weblog put up percentage can translate into significant revenues. yet how do you get humans to click?
Written by way of Dave Kerpen—the specialist on turning likeability into measurable profits—Likeable Social Media is approximately harnessing the facility of the social internet to construct potent word-of-mouth advertising campaigns that might remodel your business.
In this enjoyable yet hugely significant learn, Kerpen can provide the data and instruments you want to really interact your clients and aid them unfold your message all over. He finds all of the secrets and techniques to popularizing a model by way of being real, attractive, and transparent—and he teaches you an identical equipment he used to redefine manufacturers similar to 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more.
Likeable Social Media teaches you the bits and bobs of: * Listening for your shoppers * Defining your target market * Attracting your first lovers * making a conversation with shoppers * Responding to reliable and undesirable reviews * supplying worth * offering pleasure, satisfaction, and surprise
Creating and conserving an actual model character is the major to social media company good fortune. Likeable Social Media will get you there at very little price on your business.
Uploader's word: The DRM has been safely got rid of now. Sorry in your inconvenience with the former add.