By David Langton, Anita Campbell
Effective inventive recommendations and campaigns for company vendors or marketers
Whether it is on the internet, in a booklet, or reside in-person, the best recommendations are those who suddenly seize our consciousness. David Langton and Anita Campbell establish attention-grabbing and thought-provoking advertising and PR assistance, principles, and inventive "stunts." This compendium of successful principles will motivate small company leaders, artistic execs, and scholars. Award-winning visible conversation fashion designer David Langton has labored for a number of companies from Fortune 500 leaders to small companies. Anita Campbell, an across the world recognized small company specialist, reaches over 2 million small enterprise proprietors and stakeholders annually.
Through case experiences, images, and illustrations, Visual Marketing monitors inventive advertising campaigns that introduced awareness to small companies in precise, compelling, and unforeseen ways.
- Online visible advertising and marketing strategies may possibly contain apps, interactive video games instruments and modules; infographics; HTML emails / e-newsletters; widgets; YouTube movies; flash animation; social networking campaigns; web pages, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
- In print suggestions may possibly comprise brochures, flyers; annual studies; books; junk mail, publish playing cards; newsletters; invites; letters; press releases; infographics
- On-site, giveaways, express, and tradeshow strategies could comprise reside occasions and performances; symptoms; billboards; shows; banners; tent playing cards; posters; plasmas displays; kiosks; giveaways: tchotchkes, t-shirts, tote luggage, etc.; flooring graphics/vinyl photo wraps
With Visual Marketing, you will discover ninety nine robust ideas for shooting the eye of your strength customers.